Following significant investment from Ridown, alongside its sister brand PhonesDirect.com, WeBuyAnyPhone.com has grown into one of the UK's leading mobile phone and tech recycling brands.
The growth plan focused on a frictionless customer journey, new branding, investment in digital marketing and expansion beyond phones into tablets and smartwatches.
By 2024 it had paid customers £75m and saved more than a million devices from landfill, winning a national sustainability award. It also launched WeBuyPro, a collection service for business devices, run on an all-electric fleet.
WeBuyAnyPhone.com launches Kidney Research UK trade-in partnership
WeBuyAnyPhone.com pledged to donate £10 to Kidney Research UK for every device traded through a dedicated charity portal. Co-founder Aaron Brown said he was inspired after meeting former England footballer Andy Cole at a fundraising event.
Portsmouth News (via Wayback Machine)WeBuyAnyPhone.com sponsors Portsmouth boxer Michael McKinson
WeBuyAnyPhone.com is sponsoring Portsmouth-born welterweight Michael McKinson, who said the backing lets him train full time again. Co-founder Darren Ridge, who also grew up in Leigh Park, said he was proud to support him.
Mobile NewsWeBuyAnyPhone.com powers TopCashback's phone trade-in service
TopCashback partnered with WeBuyAnyPhone.com, which now powers the Sell Your Phone service on TopCashback.co.uk. Members trading in a device receive its value plus an extra £25 cashback.
PR Newswire